Pricing optimization

How to use AI dynamic pricing and market analysis for higher occupancy.

📈 10 min read

1. Base price and seasonality

In Prices and availability, set the base price per night. This is the starting value from which all AI adjustments are derived. Divide the year into seasons (high, mid, low) and set percentage increases or decreases for each.

Open Prices and availability for the selected property.
Set the base price per night (in cents, 1 € = 100 cents).
Define seasonal rules with percentage adjustments.

2. AI dynamic pricing

The AI analyzes demand in the area, occupancy, days of the week and events in the destination. Based on this data, it automatically increases or decreases the nightly price in the inventory matrix. The feature is available to administrators via the Pre-generate button in the property detail.

In the property detail, click Pre-generate AI prices.
Review the suggested prices in the matrix.
Confirm or adjust individual days manually.

3. Market and occupancy analysis

In Reports, track occupancy, average daily rate (ADR) and revenue per available room (RevPAR). Compare trends across properties and identify days with low demand where prices can be optimized.

Open Reports and select a period.
Compare occupancy and ADR with the previous period.
Adjust prices for days with unused capacity.

Pro tips

•Higher prices on weekends and during local events increase RevPAR.
•Review AI suggestions regularly - final approval stays with the host.

AI guide assistant

The AI assistant is available to platform administrators only.